A proper Italian coffee, served the way it's always been — since 1949.

Open Daily7am – 4am
22 Frith StreetSoho, London W1D 4RF
Since 1949The Polledri Family

A piece of Soho that never quite closes.

Bar Italia has stood on Frith Street since 1949, when Lou and Caterina Polledri opened its doors. Red-and-white Formica, terrazzo tiles, and a neon sign that's watched over the street for generations — it hasn't needed to change.

The building has its own footnote in history too: it's where John Logie Baird gave the first public demonstration of television in 1926, marked by a commemorative plaque on the building. These days it's coffee, not television, that draws the crowd — early risers, late-night regulars, and everyone in between.

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Established1949
Hours7am – 4am, daily
Address22 Frith St, Soho, W1D 4RF
Phone020 7437 4520

Take the bar home — merchandise and house essentials, boxed up.

The History of a Soho Institution

Bar Italia has stood at 22 Frith Street since 1949. In the decades since, it has become a Soho landmark and a home from home for London's Italian community, as well as a regular stop for Londoners, musicians, artists and visitors from all over the world.

Plenty of cafés have been refitted beyond recognition. This one hasn't. The busy counter, the coffee-bar buzz, the neon sign and the late nights are all still very much as they were.

1920s – 1940s

The family's beginnings

Lou and Caterina Polledri came to England from northern Italy and ran an espresso business in Long Acre, Covent Garden. After the war, they set their sights on Soho.

1949

Bar Italia opens

With a £50 loan from a close friend who worked as an ice man, Lou and Caterina took on the premises at 22 Frith Street. It soon became a meeting point for Italians building new lives in post-war London.

1950s – 1970s

Soho in full swing

As jazz clubs, rock bands and the mod crowd filled Soho, Bar Italia became the place to end up afterwards. With Ronnie Scott's and other music venues close by, performers and night owls kept the counter busy, and names like the Rolling Stones and Jimi Hendrix are part of the bar's lore.

1990s – 2000s

A London icon

By now Bar Italia was a fixture of the capital's café scene. It was named Best Coffee Shop in 2004 and 2005, and won the Love London Award for Best Neighbourhood Coffee Shop in 2009.

Today

Generations on

Today the bar is looked after by the Polledri family's third and fourth generations, keeping the original Frith Street café just as regulars know and love it.

Where television began.

26 January 1926

Before it was a café, 22 Frith Street had already made history. On 26 January 1926, the Scottish inventor John Logie Baird gave a public demonstration of television at the address.

A century later, in January 2026, a new plaque went up to mark the anniversary, and the Baird Room opened above the café.

The home of Italian football in London.

For Italians in London, and for plenty of others, Bar Italia is where you come to watch the Azzurri. Whenever Italy play in a major tournament, the bar becomes the capital's meeting point for fans, and the crowd spills out of the door and across the pavement.

The routine is the same every time: espresso in hand, eyes on the screen, and a lot of singing. Even the early kick-offs at the 2002 World Cup in Japan and South Korea drew a full house.

9 July 2006

When Italy beat France on penalties to win a fourth World Cup, Frith Street erupted. Pasta rained down from the upstairs windows like confetti, prosecco was sprayed over the crowd, and the streets were packed with supporters all the way from Soho Square down to Shaftesbury Avenue. It remains one of the great nights in the bar's history.

July 2021

Italy's victory at the European Championship brought the same scenes back to Soho. Supporters poured onto Frith Street once more, and the bar was at the centre of the party all over again.

“The best cup of coffee, or damn close to it.”
Anthony Bourdain on Bar Italia

Awards and accolades.

A few of the honours Bar Italia has picked up over the years, from five London Lifestyle Awards wins in a row to London's best negroni.

2026

London Lifestyle Awards

Nominated again this year for Best Coffee Shop in London.

2025

London Lifestyle Awards

Winner, Best Coffee Shop in London.

2025

Best Negroni in London

Chosen by Time Out, drawing on the picks of cocktail experts.

In the press

The Standard's Top 10 Negronis

Featured in The Standard's round-up of London's best negronis.

2024

London Lifestyle Awards

Winner, Best Coffee Shop in London.

2024

One of the world's most beautiful coffee shops

Named on a Time Out list of the most beautiful coffee shops on earth.

2023

London Lifestyle Awards

Winner, Best Coffee Shop in London.

2022

London Lifestyle Awards

Winner, Best Coffee Shop in London.

2022

Harden's Rated

Recommended in the Harden's London restaurant guide.

2021

London Lifestyle Awards

Winner, Best Coffee Shop in London.

2014

Café Life Awards

Winner.

2011

London Lifestyle Awards

Runner-up, Coffee Shop of the Year.

2010

London Lifestyle Awards

Winner, Coffee Shop of the Year.

2009

Love London Awards

Best Neighbourhood Coffee Shop.

2004 & 2005

Best Coffee Shop

Voted the best coffee shop two years running.

And in song: Pulp's "Bar Italia" appears on their 1995 album Different Class, and Ray Gelato wrote a song of his own called "Bar Italia" too.

More than just an old café.

What sets Bar Italia apart isn't only its age. It's the mix of an Italian immigrant story, a family that has run it from the start, an interior that has barely changed and a place in Soho's cultural life. Even the terrazzo floor is a family affair: it was laid by Torino Polledri, a relative who specialised in terrazzo mosaic.

Few London businesses have held on to their identity so well while everything around them has changed.

2026 marks 77 years of Bar Italia.

Events and match nights

Match nights, special evenings and everything coming up on Frith Street.

Kick-off times are UK time and can change, so check @baritaliasoho before you come. We do not take bookings for match nights: it is first come, first served.

Nothing on the calendar right now.

Follow us on Instagram to be the first to hear about match nights and special events.

Follow @baritaliasoho

When Italy play, the street comes out.

Whenever Italy play in a major tournament, Bar Italia is where London's Italian fans gather, and the whole of Frith Street joins in. Follow @baritaliasoho to see what we have planned. There are no bookings, so get here early: it is first come, first served.

See photos from past match nights →

Find us

In the heart of Soho, on Frith Street, since 1949.

Address

Bar Italia
22 Frith Street
Soho, London W1D 4RF

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Opening hours

Open every day, 7am to 4am.

We do not take table bookings. Everything, including match nights, is first come, first served.

Phone: 020 7437 4520

Email: management@baritaliagroup.com

Food hygiene rating: 5 — Very Good

We have a 5 food hygiene rating. Check it on the Food Standards Agency website

Getting here

The nearest Tube stations are Leicester Square and Tottenham Court Road, both about a five minute walk. Frith Street runs between Soho Square and Shaftesbury Avenue.

Allergen and dietary information

Stay in the loop

Match nights, events and news from Frith Street. No spam.

Private hire and enquiries

Planning a celebration or a private event? Tell us about it and we will get back to you. (We do not take table bookings. Day to day, it is first come, first served.)

Allergens and dietary information

We want everyone to enjoy their visit.

Please tell us about any allergy or intolerance when you order. Our food is prepared in a kitchen that handles gluten, dairy, eggs, nuts, soya, fish and other allergens, so we cannot guarantee any item is completely free of them.

Vegetarian and vegan

Vegetarian dishes are marked (V) on our menu. Ask our team about vegan options.

Full allergen details

For the full allergen information for any dish or drink, please ask a member of the team.

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The Shop

Merchandise and house essentials, made for regulars.

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